Automated eBay eBook Tips To Success

Anyone who sells information products online is at a huge advantage to any other product seller. You have no postage charges to fulfil, no headaches of outsourcing fulfilment companies and virtually non existent costs. Every eBook you sell will give you almost 100% profit per sale, and the second benefit of capturing a lead in the process to which you can sell to, over and over again.

The main benefit of selling eBooks on eBay and the internet is 100% of the process can be automated, although there is one small headache to the seller. The competition, all trying to claim their share of the $800 million annual market.

I am not suggesting that the eBook market is saturated, far from it, but you need a solid plan before you delve into the automated eBook selling business. The main thing you need to do before you start your eBook business, is to brand your name - not your websites. I knew in doing this I would become an authority figure online and not get lost in cyberspace.

Compile a business plan. Set up a process that enables you to build a customer base, and also your feedback on eBay, and your customer base will increase. As your perceived credibility grows - so too will your business.

Put in place a viral exponent in your eBook business plan, which is basically a method of self advertising, and turning your customers into salespeople for your business, thus dramatically increasing the visitors and potential customers you will receive. An affiliate programme can help with this by providing copy and paste tools, to make it as easy as possible for your customers to promote your business.

Next think about converting those potential customers into buyers, with a solid salescopy, expressing a strong headline to attract eye-balls to your product. Tell a story to empathise with the reader, and an offer or a lead capture form just before the salespage is no longer visible on the screen, to maintain the reader to your salespage. Continue with introducing the product, and expressing a call to action. Tell your customer to order your product. Introduce a scarcity factor, for example you only have 50 copies for sale or that the price will be increased in x number of hours or days.

As you grow, create your own infomation products, and again brand them to your name, this will improve your market saturation and grow your image online as an authoritative eBook seller - plus give you multiple streams of income - then simply repeat the process and watch your income explode.

The 3 Elements of Viral Marketing

You may have already realized that viral marketing is an essential component to the success of your internet business. But the next question to ask is this: what makes marketing viral? There are three keys.

Key One: It must be Buzz-Worthy

Basically, it just means notable, interesting. There is a story around it. You must have the juicy tidbits that stars like Britney Spears and Madonna are known for. If you cannot get the people to be convinced that it is something new, juicy and revolutionary, you cannot expect to pass the viral marketing standard. If you really want it to sell like pancakes, it must be something substantial and extremely intriguing enough for the user.

Key Two: It must be useful to the person you are sending it to.

Otherwise, it is like some chain letters that you get. It is like, “Why do this person send it to me? Delete. It is gone.” If it is useful to the person that gets it and the person that read it initially forwards it to others who might find it useful too, it continues a self-perpetuating cycle.

If you do not establish this, the first man or woman that gets it will treat it as junk and press the delete button. So, it does not go on. But if they think it is useful and they know you personally, chances are you have some similar interests. It might be interesting to you and it gets forwarded around and the message just spreads.

Key Three: It must be easy to pass on.

This is actually the most important key of the three, but it will not work without the first two. You have to have all three, but this is the thing that really makes it viral. A “Tell a Friend” script might be another good example.

When you visit a website and you think it is really cool, often, they will have a thing where it says tell a friend, and you can type in the e-mail addresses of two or three of your friends. They get a link to the site saying, “Hey, so and so, with your name, sent your link to the site. Come and check it out.” Those are examples of tools that make your material easy to pass around.

There are various viral examples. If you can get that kind of viral movement which is synonymous to having multiple branching out levels as in an old Pert commercial, it does not really take very long to spread your message, but you have to have the three keys that we just talked about.

Another example is reports. You see a lot of people in internet doing this. They will create a report that has great content. Inside the report you can have links to backend products, your affiliate links, and you can brand it like with your brand saying sometimes if it is your report, you brand it however you want. This is already instant viral marketing for you. Tools such as viralpdf.com help you create those reports.

Viral Marketing with Online Video

Arguably, the best way for you to market your business is to have someone else do it for you for free, over and over and over again!

To many marketers this may sound like just a 'dream' but it happens everyday via 'word of mouth marketing.' You know the kind I'm taking about. That's when you're chatting with a friend and they start to tell you all about this new 'gizmo' that they are using and how much they like it.

And because they like it so much they personally recommend you buy it too. In fact, they may even encourage you by telling you "you have to get it!"

This of course is every marketers dream because the referral comes with a built-in testimonial (product endorsement) from one personal friend to another and it doesn't cost you a dime!

Often times, friends have a powerful influence over how we act, and even what we buy. Just think of how many things you have bought in the past simply because a friend recommended it. Have you ever gone to see a movie at the recommendation of a friend? How about that restaurant they recommended?

We are naturally more inclined to do something if a friend tells us to because we know, like and trust their opinion. This is the power of word of mouth marketing.

Understanding this, the trick then becomes figuring out how to get one friend to virally pass your message along to their friends, who pass it along to their friends, and so on.

But before we discuss how to do this, first let's take a look at what I like to call the 'Goo-Tube' phenomena.

Chances are, by now, you have heard about Google Video and Youtube. Well there is good reason for that. You see, Youtube.com is the 8th most visited site on the net today while Google is the 3rd.

This is good to know because both of these websites offer free video sharing services allowing you to tap into their massively trafficked sites virally!

If you have been on the net for a few years you'll remember how expensive it can be to host large files such as audio and video on your server. Even if your site got just a small amount of traffic to it that watched your video or listened to your audios you could expect a hefty bill in the mail from your web hosting company for "exceeding bandwidth". I don't know about you but the term 'bandwidth' quickly became a bad word in my office.

But like always, especially on the Internet, times are quickly changing. When it comes to hosting video on or web sites, we no longer have to be concerned about that awful thing called bandwidth. Nope, no more.

Both Google Video and Youtube have graciously provided a central location for people like you and I to upload and host our videos for free for other people to view and PASS ALONG!

That's right -- pass along. Ah, I love those words. Why? Because they equate to free, word-of-mouth marketing!

Do not underestimate the power behind this marketing strategy. Google certainly didn't. In fact, in November 2006, Google bought Youtube (TIME magazine's 2006 Invention of the Year) for 1.65 Billion in Google Stock!

Presently, both Google Video and Youtube.com remain separate web properties. But who knows what the future will bring. Only time will tell if the two get married and give birth to a big beautiful baby named "Goo-tube"!

As marketers though, what this all really means is a huge opportunity to tap into these incredible resources and drive targeted traffic to your website for free!

Free Traffic With Web 2.0

Free targeted traffic. If that's not your idea of a goldmine, you shouldn't be in the Internet marketing business. And getting free targeted traffic has recently become even more powerful thanks to the help of Web 2.0. Before we get to that, let's first take a quick look at what Web 2.0 is.

Wikipedia defines Web 2.0 as web sites that "let people collaborate and share information online in a new way."

Essentially, Web 2.0 sites are online communities where people congregate and are encouraged to share information with one another. The information that is shared and passed around by users of these social networks includes pretty much any topic you can think of.

And because there are so many specific niche topics (and markets) that people take interest in, Web 2.0 social networking sites are a marketer's gold mine.

In other words, these sites present an unprecedented opportunity to have others willingly market your products and services for free.

As a marketer, your objective should be to find fast moving Web 2.0 community-based web sites that allow you to insert your URL. That way, when people review your information and share it with others, your link will get seen (and hopefully clicked on). In this way, you drive highly targeted traffic back to your web site - and highly targeted traffic means high conversion rates. Translation: you make lots and lots of money!

So when you find these fast-moving sites, check to see if they will allow you to share your URL. Then you can set up an account and start building your own community with links all pointing back to your main web site.

A great way to increase your page rank and positioning on many social networks is to create multiple user accounts on related topics and then link them all together. Also, be sure to ask your visitor to rank your page. This too will boost you up in the rankings.

To get you started, here are just a few of the fastest moving social networking web sites today:

-Youtube
-Friendster
-Squidoo
-Tagword
-LinkedIn
-MySpace
-Facebox

Take some time to visit each of these sites and get a feel for how they work. About twenty minutes on each site is all you really need in order to understand how they operate and how they can work for you.

Pay attention to what topics generate the most discussion, what people with lots of "friends" are doing and common themes.

Set up your accounts and begin creating some communities!

The sooner you get plugged into this social world of "magical" marketing, the sooner you'll see lots of targeted traffic visit your site. And the sooner you'll start reaping the financial rewards of these social sites.